Why One Is The Most Dangerous Number In Business

Dear Friend,

Recently I had a client who came to me in desperate need of more business.

Here’s the story…

He had been in the construction business for only a short time, two years to be exact. And during that time he got off to a flying start.

He was inundated with a constant flow of work from the only client he had. He had a predictable stream of income and never had to worry about being out of work…

That was until his client decided to retire and drive off into the sunset.

In the blink of an eye my client was out of work and his income dried up.

What’s worse is that he had zero knowledge on how to market his business effectively.

That’s when he came to me and asked me to put things right… (which I did of course).

What does this have to do with you?

If you’re a business owner and you’re only relying on one freelance copywriter, then you’re making a massive mistake.

Here’s how it goes.

Any decent freelance copywriter will have more than a few clients on his books and will almost always be busy masterminding their next winner.

You see, creating copy takes an immense amount of time and research. And in order for us copywriters to keep our clients happy and craft copy that generates a bushel of money, we must give all of our attention to one project at a time.

And when the time comes for you to call on your copywriter to whip up a winner (because you’re in need of a fast cash flow surge etc)…

You’ll have to wait!

Meaning that you could be missing out on much needed business.

Listen, the business world is moving at a 100 miles an hour and you need to constantly be moving and keeping up with your competition. Only having one copywriter on your books will severely handicap you.

The time WILL come when you urgently need your copywriter to bash out a winner.

You need to seriously consider having at least two top drawer copywriters on your books that you can call upon whenever you want.

This way you’ll never have to put anything on hold because of someone else’s work schedule and you’ll KNOW that your copywriter is going to get to work on producing a blockbuster piece of copy for you almost immediately.

How To Know When You Need A New Advertising Agency

Even though many of us don’t own or run our own businesses, we know that times can be pretty rough in the business world. In order to stand out and compete, businesses will take on the services of an advertising agency so that while the business focuses on having a solid product or service to offer, the advertising agency can focus on making the business a consumer juggernaut.

In practice, this sounds great. In fact, the argument can be made that this is the way to go for businesses looking to stay ahead of the game versus their competition. Far more often than you’d think, businesses will try to take on advertising internally, figuring that no one knows their business better than they do. The problem with this is that at some point, you’re too close and drawing conclusions on advertising strategy is being done based on emotion rather than analysis & assessment. In the same way you can’t really tickle yourself, it’s hard to handle your own advertising.

But, sometimes the job isn’t getting the job done. What was once an exciting partnership isn’t quite as productive, and you wonder what the future holds. Moreover, you hope you see the signs of decline before it starts affecting your bottom line.

How can you tell it’s time for a new advertising agency? Well, that be harder than you think. Here are a few tell-tale signs it’s time to part ways:

You Encounter Nothing But “Yes” Men – A business owner may find the idea of uniform agreement pretty nice simply because it makes you feel as though you’ve got all of the answers. The problem is that an advertising agency needs to be able to challenge their client to think differently.

You Lose Track of the Numbers – How advertising dollars are spent weekly, monthly, quarterly, or yearly helps a business know where they stand financially, where they need to re-group, and how best to move forward. Transparency is key, but if an advertising agency isn’t keeping communication about these numbers open, the business who hired them is flying blind.

Your Advertising Agency is Missing in Action – When things are new & exciting, the advertising agency you hired for your business is maintaining regularly scheduled communication, providing a breakdown of all that is happening with your account. Over time, though, the communication becomes less frequent, and the business starts feeling left out and less important. Tension can fester, making subsequent meetings with the agency feel forced and uncomfortable. Both sides may dread appointments. It’s time for a change.

The one thing businesses need to keep in mind when working with an advertising agency is that in order for plans and strategies to play out, it takes time. Each side plays their part in achieving goals & milestones along the way. However, keep in mind that an advertising agency works for your business, and if they aren’t cutting it anymore, you have to find an agency that will.

How An Online Nanny Pay Calculator Works

If you’re thinking of hiring someone to help with your childcare duties, you might be concerned about the financial implications of becoming an employer. There are a number of things to take into account when you’re considering outsourcing childcare, so it’s best to be aware what your obligations will be.

While it is a great option for working parents, employing a childcare provider to assist with domestic duties isn’t as simple as many parents first think. Not only will you need to negotiate a salary, but there are also certain legal requirements that you must adhere to.

For instance, you are legally obliged to ensure your nanny receives an employment contract within two months of their start date. You are also required to make tax and national insurance contributions, as well as give a clear outline of what your employee’s weekly or monthly salary will be before they commence employment with you.

Using an online resource like a pay calculator will help you work out the estimated monthly cost of employing a nanny. Not only will you be able to work out what you can afford to pay them, you will also get an idea of your general expenditure when tax and national insurance are taken into account.

For instance, if you decide to pay your nanny a net weekly amount of £230, the pay calculator will work out that the estimated monthly cost to you will be £1133.56, which is inclusive of tax, employee’s and employer’s national insurance contributions. If you decide this is too much, you can amend the your weekly payment amount accordingly.

This is an incredibly valuable tool to help you figure out how much you can afford to pay for childcare. It is simple to use and takes just minutes to find online. However, the process usually only applies to employees with only one job who are on a standard tax code (1100L) during the 2016/17 tax year.

If you are looking to obtain details relating to a proposed annual gross salary, or if your employee has more than one job, it’s a good idea to contact an agency that can advise you on all legal and employment matters relating to childcare. Similarly, if you haven’t yet found a nanny, you might want to enlist the help of an expert.

You should be able to find a company offering legal advice to parents by searching online. Here, you will be able to enlist the help of a specialist to find a qualified and trusted nanny in your area. The company will then be able to assist you in all administration matters relating to your new employee until his or her contract has ended.

Services will range from advice about the current rates and thresholds; DBS checks; employer’s costs and liability insurance; interview questions; employment contracts and insurance. Some will even be able to take care of your payroll for you, leaving you free to get on with your day-to-day life knowing your obligations are met.

This sort of company will be comprised of specialists in finance; childcare recruitment; payroll procedures; administration and, of course, parenting. It’s important to find an adviser you can trust that knows the struggles of working parents and is committed to helping you lighten the load, so spend some time researching your options online.

Once you have registered with the service of your choice, you will then be able to reap the benefits of their expertise in the childcare and employment sectors, allowing you to recruit and employ a nanny with confidence, knowing that all of your legal obligations are being met.