3 Surprising Ways Artificial Intelligence Can Push Marketing and Advertising to the Next Level

Artificial intelligence is going to change everything we do in advertising and marketing, but not in the way we think. The truth is that if used correctly, RPA software and intelligent machine learning can give companies and agencies the power to provide extraordinary experiences for customers. The kind of campaigns that move the customer on an emotional level.

After all, that is the key to a loyal customer base. The people who come back again and again because they know on a gut level that a business understands them. Steve Jobs saw this after a calligraphy class inspired his design for the iconic mac fonts. Creativity and intelligent automation seem like the furthest concepts from one another, but in fact, they are intrinsically connected.

We are currently drowning in a sea of data. This data contains valuable information about consumer preferences, their likes, and dislikes. The key to creating something that consumers truly want. Even giants, such as holding companies dedicate a massive amount of resources to crunching the numbers.

Combining AI with creativity can open up a whole new field of marketing and advertising. There are three ways this can take shape, and they are all interconnected.

Targeted Experiences – when you add AI to the marketing mix, it opens up a whole new category in the funnel. This means curated experiences for every different type of customer in the market. Capturing Millenials and Baby Boomers with the same campaign, using powerful messaging that appeal to each group. This isn’t the stuff of tomorrow. Many agencies are already deploying AI technologies to their advantage and producing creative that works across the board. According to Entrepreneur, AI will help companies target customers more accurately and place budget dollars where they belong.

Tighter Budgets – speaking of dollars, the analytical power of AI software will help solve one of the most age-old problems in advertising. Funding campaigns that deliver on ROI and help companies take calculated risks that pay off. Marketing and creative wants the budgets to be higher, and businesses want to cut costs. There is no “right” or “wrong” party here. A large part of advertising is trial and error, but that means wasted money. However, when businesses and agencies use intelligent machine learning software to analyze customer data, a lot of the guesswork goes out the window. This creates a positive feedback loop, where money can flow to the projects that need it and build richer marketing experiences.

A Marriage of Creative and Data – any marketing manager worth their salt knows that the best creative is made possible by data and analytics. Machine learning algorithms are making this symbiotic loop stronger. They perform elaborate functions without slowing down the customer experience. This allows creative teams to get fast feedback, giving businesses time to change their approach and become agile. Instead of waiting for analysis to determine if a campaign is resonating, with MLA’s, companies can get results almost in real time.

Top 5 Reasons Businesses Should Use Banner Stands

If you are a business looking for an advertising medium that is flexible, easy to use and easy traveled with, consider banner stands as options. Below are five reasons why business should use, and do use, these types of equipment for their advertising, promotional and display needs.

They Are Easy to Use

One of the biggest draws of these types of equipment is their ease of use. No matter which one is selected, they offer a huge benefit of being easy to use. There are no technical aspects about a banner stand that need to be learned in order to use them. Every one of them comes with step by step instructions on how to put up properly.

Quick Setup and Take Down

The X banner stand is the most involved of all the banner stand choices and takes a maximum of ten minutes to setup. Once it has been set up a few times by the owner, the time for getting it to setup is lessened.

The L banner stand consists of a base and a back pole. The banner itself is independent of the display and acts as an additional piece to install in order for it to be completely upright and functional.

The retractable roll up banner stand is the least time consuming to setup requiring only seconds. When purchasing the banner and it’s relevant stand as a combination purchase, the banner will be installed onto the retractable way unless the customer specifically requests for it not to be. In addition, if only the retractable banner stand is purchased to be used with an already existing vinyl banner, the customer only has the banner installation to complete before it is usable. Typically, most customers will purchase it and banner combination in order to save money and have a ready to use out of the box advertising tool.

Convenient Traveling

They tend to be very convenient when traveling around. Many businesses travel around to different locations in order to promote their products. Trade show vendors are a common profession that makes heavy use of them. Each one of them is comes with a carrying case and many come with a shoulder strap.

The lightweight compact size makes it where a person can easily carry it over their shoulders and tote along with them. This type of advertising tool does not require any special storage and can fit in even the smallest of cars.

Cost Effective

The cost of a banner stand, out of pocket, is a fair prices and toward the lower end of the advertising budget for most businesses. The amount of use is significant making this equipment an even better investment. Being that they do not have to be stored, they do not incur any additional storage costs. They do not have any special maintenance procedures and they can be used multiple times over and over and even have their graphic switched out for a completely different look.

Long Lasting

The life span of banner stands varies greatly. The factors that affect the lifespan of it include the way it is stored, the use it gets, the conditions it is used in and the overall treatment of it.

In order to get the longest life span from them, be sure to store them where they are not on the bottom of a pile of heavy items. The same is true for when traveling in a car, truck or SUV. Do not place heavy items on top of it to ensure they will not bend, warp or scratch. The higher end types will generally last longer because of the materials they are made out of. Another item to consider is the actual vinyl banner that is being displayed. Retractable roll up banner stands will keep the vinyl banner safe from being ripped.

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